What Is Best Odds Guaranteed?
Learn what Best Odds Guaranteed means in horse racing, with worked examples showing how a bigger Starting Price changes winnings on singles and each-way bets.
Last updated 26 March 2026
Best Odds Guaranteed, usually shortened to BOG, is a horse racing offer where the bookmaker pays you at the bigger odds if the Starting Price is higher than the price you took when you placed your bet.
If you back a horse early at 4/1 and it drifts to 8/1 by the time the race starts, a bookmaker offering Best Odds Guaranteed settles your winning bet at 8/1 instead of 4/1.
The key idea
BOG does not help if the Starting Price is shorter than the odds you took. It only improves your return when the SP is bigger and your horse wins.
Example: £20 Single
| Single bet | Taken odds | BOG odds |
|---|---|---|
| Stake | £20 | £20 |
| Odds | 4/1 (5.0) | 8/1 (9.0) |
| Profit | £80 | £160 |
| Total return | £100 | £180 |
Without Best Odds Guaranteed, your winning single returns £100 in total. With BOG, the bookmaker settles the bet at 8/1 and your total return becomes £180.
Example: £20 Each-Way
| Each-way bet | Taken odds | BOG odds |
|---|---|---|
| Win stake | £20 at 4/1 (5.0) | £20 at 8/1 (9.0) |
| Place stake | £20 at 4/5 (1.8) | £20 at 8/5 (2.6) |
| Win return | £100 | £180 |
| Place return | £36 | £52 |
| Total return | £136 | £232 |
Important BOG note for each-way bets
Bookmaker BOG terms can vary around race type, minimum odds, or when the offer applies. Always check the bookmaker's own Best Odds Guaranteed rules before betting.
Why Punters Like Best Odds Guaranteed
- You can take an early price without losing out if the SP drifts
- It gives extra protection on horse racing singles and each-way bets
- It can make a noticeable difference to returns on bigger-priced winners
Best Odds Guaranteed Bookmakers
Use the bookmaker links on this site to compare firms offering Best Odds Guaranteed, open their latest offer pages, and read bookmaker-specific BOG articles.
Bookmakers Offering Best Odds Guaranteed
These bookmakers currently have Best Odds Guaranteed coverage in their bookmaker-specific editorial pages. Use the links below to compare their latest offers and read the bookmaker article before joining.
888sport
1 offer • up to £30
888sport Best Odds Guaranteed covers selected UK and Irish racing bets placed after 8am on race day when the BOG icon shows. We review qualifying win/E/W bets, exclusions, automatic SP uplift and the £/€25,000 daily cap.
Related article
888sport Best Odds Guaranteed Promotion Explained
Bet365
1 offer • up to £30
Bet365 Best Odds Guaranteed covers selected UK and Irish horse racing bets from 08:00 on race day, paying the bigger SP on qualifying win, each-way and some boosted fixed-odds bets, with key market exclusions.
Related article
Bet365 Best Odds Guaranteed Promotion for UK & Irish Horse Racing
Bet600
1 offer • up to £10
Bet600 applies Best Odds Guaranteed on UK and Irish horse racing after 10:00am, with SP paid if it beats your taken price. Key exclusions include ante post, specials, international racing and certain deposit methods.
Related article
Bet600 Best Odds Guaranteed Promotion Explained
Betfred
1 offer • up to £50
Betfred Best Odds Guaranteed covers verified online UK and Irish racing bets placed after 8am on raceday, paying the bigger SP if it drifts. SP bets, ante-post, free bets and some multiples are excluded.
Related article
Betfred Best Odds Guaranteed Promotion
BetMGM
1 offer • up to £40
BetMGM Best Odds Guaranteed covers selected UK and Irish horse and greyhound racing from 9am, paying the bigger SP on eligible winners. Selected players only, betslip marker applies, £10,000 daily cap.
Related article
Betmgm Best Odds Guaranteed Promotion Explained
BetVictor
1 offer • up to £30
BetVictor Best Odds Guaranteed covers UK and Irish horse racing bets placed at EP or BP from 09:00 to the off, paying the bigger SP on winners. Cash Out, void bets, restricted accounts and a £10,000 daily cap apply.
Related article
Betvictor Best Odds Guaranteed Promotion Explained
BoyleSports
1 offer • up to £25
BoyleSports Best Odds Guaranteed covers selected UK and Irish horse racing win and each-way bets struck after 8am on race day, with SP uplift on qualifiers. Ante-post, free bets, cash out and in-running are excluded.
Related article
Boylesports Best Odds Guaranteed Promotion Explained
CopyBet
1 offer • up to £20
CopyBet Best Odds Guaranteed applies on selected UK and Irish horse races marked with the BOG icon, paying the bigger SP on eligible early or show price win, each-way and racing multiple bets.
Related article
Copybet Best Odds Guaranteed Promotion Explained
Coral
1 offer • up to £30
Coral applies Best Odds Guaranteed on UK and Irish horse racing from 8am on race day. This guide covers qualifying bets, excluded markets, Rule 4 treatment and the daily cap.
Related article
Coral Best Odds Guaranteed Promotion Explained
Ladbrokes
1 offer • up to £30
Ladbrokes Best Odds Guaranteed covers UK and Irish horse racing win and each-way singles and multiples from 08:00 on race day, with bigger SP paid on winners. Cash out, ante-post and many side markets are excluded.
Related article
Ladbrokes Best Odds Guaranteed Promotion Explained
Paddy Power
1 offer • up to £30
Paddy Power Best Odds Guaranteed covers UK and Irish racing win and each-way bets placed from 8am, but only after opting in and waiting until the next day. Free bets, Power Prices and ante-post are excluded; £1,000 daily cap.
Related article
Paddy Power Best Odds Guaranteed Offer Explained for UK & Irish Racing
Sky Bet
1 offer • up to £30
Sky Bet Best Odds Guaranteed pays the bigger SP on qualifying UK and Irish horse racing win and each-way bets placed from 9am to the off, but only for customers who qualified for Sky Bet Club the previous week.
Related article
Sky Bet Best Odds Guaranteed Promotion Explained
talkSPORT BET
1 offer • up to £40
talkSPORT BET’s Best Odds Guaranteed applies to UK and Irish horse racing bets placed at EP or BP from 09:00 to the off, with bigger SP paid on winners. Cash Out, void bets and restricted accounts are excluded.
Related article
Talksport BET Best Odds Guaranteed Promotion Explained
Unibet
1 offer • up to £30
Unibet’s Best Odds Guaranteed applies from 8am on selected UK and Irish horse racing, with SP protection on qualifying singles and multiples. Key exclusions, promo clashes and the £25,000 daily cap matter.
Related article
Unibet Best Odds Guaranteed Promotion Explained
Virgin Bet
1 offer • up to £30
Virgin Bet Best Odds Guaranteed applies to qualifying UK and Irish horse racing win and each-way bets placed after 10am on race day, with bigger SP paid if it drifts. Ante-post, in-running and cash out are excluded.
Related article
Virgin Bet Best Odds Guaranteed Promotion Explained
William Hill
1 offer • up to £30
William Hill Best Odds Guaranteed is invite-only and opt-in, covering qualifying UK and Irish racing bets from 8am to the off, with bigger SP paid on winners. Online only, key market exclusions and a £25,000 daily uplift cap apply.
Related article
William Hill Best Odds Guaranteed Promotion Explained
Best Odds Guaranteed Comparison Table
This comparison is built from the original terms source saved against each bookmaker's Best Odds Guaranteed article, so the rows update when those BOG articles are added or refreshed in the admin.
| Bookmaker | Applies To | Active Window | Max Amount | Bets / Markets | Article |
|---|---|---|---|---|---|
| 888sport | UK and Irish Horse Racing | 8am to Race Start | £/€25,000 Daily Limit | Singles, Multiples, Each-Way, Win Market | View article |
| Bet365 | UK and Irish Horse Racing | 8am to Race Start | Not stated | Singles, Multiples | View article |
| Bet600 | UK and Irish Horse Racing | Not stated | £/€500 Cap | Early Price, Show Price, Singles | View article |
| Betfred | UK and Irish Horse Racing | 8am to Race Start | Not stated | Early Price | View article |
| BetMGM | UK and Irish Horse and Greyhound Racing | 9am to Race Start | £10,000 Daily Limit | Not stated | View article |
| BetVictor | UK and Irish Horse Racing | Not stated | £10,000 Daily Limit | Early Price, Show Price | View article |
| BoyleSports | UK and Irish Horse Racing | 8am to Race Start | £/€50,000 Daily Limit | Early Price, Each-Way | View article |
| CopyBet | UK and Irish Horse Racing | Not stated | Not stated | Early Price, Show Price, Singles, Multiples, Each-Way | View article |
| Coral | UK and Irish Horse Racing | 8am to Race Start | £/€10,000 Daily Limit | Multiples, Each-Way | View article |
| Ladbrokes | UK and Irish Horse Racing | 8am to Race Start | £/€10,000 Daily Limit | Early Price, Show Price, Singles, Multiples, Each-Way | View article |
| Paddy Power | UK and Irish Horse Racing | 8am to Race Start | £1,000 Daily Limit | Singles, Multiples, Each-Way | View article |
| Sky Bet | UK and Irish Horse Racing | Not stated | £50,000 Cap | Multiples | View article |
| talkSPORT BET | UK and Irish Horse Racing | Not stated | £10,000 Daily Limit | Early Price, Show Price | View article |
| Unibet | UK and Irish Horse Racing | 8am to Race Start | £25,000 Daily Limit | Multiples | View article |
| Virgin Bet | UK and Irish Horse Racing | 10am to Race Start | £50,000 Daily Limit | Each-Way | View article |
Best Odds Guaranteed FAQ
These are the main points punters usually want cleared up before using a Best Odds Guaranteed bookmaker.
What does Best Odds Guaranteed mean?
Best Odds Guaranteed means the bookmaker settles your winning horse racing bet at the bigger price if the Starting Price is higher than the odds you originally took.
Does Best Odds Guaranteed apply to every horse race?
No. Bookmakers can limit Best Odds Guaranteed by race type, meeting, market, minimum odds, or bet type, so you should always check the bookmaker's own terms.
Do you get Best Odds Guaranteed if the SP is shorter?
No. Best Odds Guaranteed only helps when the Starting Price is bigger than the price you took. If the SP is shorter, you keep the better early price you already backed.
Is Best Odds Guaranteed available on each-way bets?
Often yes, but the exact rules vary by bookmaker. Some firms apply Best Odds Guaranteed to both the win and place part, while others have extra restrictions.
Can new customer offers and Best Odds Guaranteed be used together?
Sometimes, but not automatically. A bookmaker may offer both on the same account while still excluding certain promotions, bet types, or free bet stakes from Best Odds Guaranteed.
Safer Gambling and Best Odds Guaranteed
Best Odds Guaranteed can improve value on qualifying horse racing bets, but it does not make betting risk-free. Even when a bookmaker offers a bigger Starting Price on a winner, you can still lose your stake on losing selections, so BOG should be treated as a value feature rather than a reason to bet more often.
If you use Best Odds Guaranteed bookmakers in the UK, keep your staking plan simple, read the horse racing terms carefully, and avoid chasing losses across later races. A strong BOG offer is only useful when it fits a betting budget you are comfortable with.
- Set a budget before using any Best Odds Guaranteed offer and do not increase stakes just because a bookmaker advertises better SP protection.
- Stick to markets and race types you understand, and check whether BOG applies to singles, each-way bets, multiples, or selected meetings only.
- Use deposit limits, time-outs, and reality checks if horse racing betting starts to feel difficult to control.
- If betting stops being enjoyable, pause and get support from Begambleaware.org or GamCare.
The best Best Odds Guaranteed offers are the ones you can use responsibly. Taking a measured approach helps you compare UK BOG bookmakers without turning a value-based promotion into unnecessary risk.