
Promotion
Bet365 Best Odds Guaranteed Promotion for UK & Irish Horse Racing
Bet365 Best Odds Guaranteed covers selected UK and Irish horse racing bets from 08:00 on race day, paying the bigger SP on qualifying win, each-way and some boosted fixed-odds bets, with key market exclusions.
Last updated 26 March 2026
Bet365 Promotion
Bet365’s Best Odds Guaranteed promotion applies to selected horse racing bets on UK and Irish races. In simple terms, if you take a price from 08:00 UK time on the day of the race and the Starting Price is bigger, Bet365 settles the bet at the better odds if your selection wins or places, depending on the market.
The source text also notes a timing update from 12:50 PM UK time on Monday 8th December for UK and Ireland Horse Racing, with earlier bets settled under the previous terms.
Offer Overview
This promotion is available to new and eligible customers only. It covers UK and Irish Horse Racing where Bet365 offers Win and Each Way betting.
Qualifying bets must be placed from 08:00 UK time on the day of the race in the standard fixed-odds markets. The offer applies to:
- Win and Each Way bets
- Win Only fixed-odds bets
- Singles and multiples
- Bet Boost bets
- Showcast bets
If your selection wins or places and the SP is greater than the price you took, Bet365 pays out at the bigger odds. For UK and Ireland racing where no industry SP is declared, the higher Bet365 price at the off is used instead if it is bigger than the original price taken.
How It Works
Place your horse racing bet from 08:00 UK time on race day on an eligible UK or Irish event in the relevant fixed-odds market.
If the official SP is bigger than the odds you accepted, the bet can be settled at that improved price, provided the selection wins or places where applicable.
The source text specifically says Best Odds Guaranteed counts when a Bet Boost is applied to the Win and Each Way market. It also explains that where a Winnings Boost applies to the Win and Each Way market, returns are settled at whichever is greater:
- the original price taken plus the Winnings Boost, or
- the Best Odds Guaranteed starting price without the Winnings Boost
That means boosted prices can still interact with the promotion, but the exact settlement depends on which calculation gives the better return under Bet365’s rules.
Key Terms to Know
Claim Freebets at Bet365This offer is limited to new and eligible customers.
It is only for UK and Irish Horse Racing and only for bets placed from 08:00 UK time on the day of the race.
Eligible markets are the standard Win and Each Way or Win Only Fixed Odds markets. The following are excluded:
- Each Way Extra or any adjusted place terms
- Position Payout bets
- Ante-Post bets, unless stated otherwise
- Tote, Pari-Mutuel and Colossus bets and dividends
The Each Way Extra exclusion is important. If the place terms do not match the standard Win and Each Way market shown in the Fixed Odds tab, the bet does not qualify.
Bet365 also states that eligibility records and any offer restrictions held on the account will be treated as final in the event of a dispute. As with other promotions, the firm may amend wording for clarity, cancel for legal or regulatory reasons, and reclaim promotional value awarded in error.
Who This Promotion Suits
This Bet365 promotion is most relevant for customers betting on UK and Irish horse racing on the day of the race who want some protection if the SP drifts upwards.
It is likely to suit punters using standard fixed-odds Win or Each Way markets rather than those focusing on ante-post betting, adjusted place terms or pool betting products. It may also appeal to those placing qualifying boosted bets, as the source text confirms certain boosted bets can still be included.
Because the offer is restricted to new and eligible customers, it will not necessarily be available to every account.
Final Word
Bet365’s Best Odds Guaranteed promotion is a straightforward horse racing offer built around getting the bigger of the price you took or the SP on qualifying UK and Irish race-day bets.
The main points to check are the timing, the market type and whether your account is eligible. If you usually bet in the standard Win, Win Only or Each Way fixed-odds markets on race day, this is the part of the promotion that matters most. If you use Each Way Extra, ante-post or pool-style bets, the source text makes clear those do not count.